A formula to end all debates?
HIT = tech × creativity²
In other words, H = tc² – borrowed straight from Einstein’s relativity theory. It tells us HIT is the musical knockout: A hit song born from technology exploded with creativity. Creativity? That’s the nuclear reaction.
So stop debating whether a DX7 or a potato is the better tool – creativity explodes them both. We’ve got sound banks packed with outright examples of this magic, and it’s the real game-changer. That’s why “simple” synths like the Korg M1 and Roland D-50 once blew the “advanced” Yamaha DX7 out of the water: Pure creative firepower.
Same with the iPhone – just boring components on a table until Steve Jobs and the Apple crew squared their creativity and turned it into a revolution.
In other words;
Tech is the spark; creativity is the supernova.
And… armed with these banks in your production we mean to say that you then have some stuff to really lift your inspiration to new levels! Take it from our users; they keep coming back for more for years, knowing that they will find inspiring quality sounds here not available anywhere else.
We have been making some sounds you might have tried or heard though; from factory sound bank work in Reason to patches for many Arturia instruments to preset synth patches for the Nord Modular to refills for PowerFX to presets for Rob Papen and some more stuff. Celebrated by positive reviews and comments from famous artists like Charlie Clouser, Mahavishnu John McLaughlin, Roland Orzabal of the Tears For Fears and David Gamson of Scritti Politti fame.